The Perfect Harmony: Korn and ADIDAS Team Up to Create Iconic Fashion Statement

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Jun 24, 2023

Posted By Tracy Fuller

I am a music enthusiast with a deep love for the energy of crowded venues, loud music, & passionate fans. I have a diverse background that includes private security, talent buying, festival security planning, & media relations. I've also worked as a camera operator for various projects, including music videos featuring notable artists like Bernz, Tech N9ne, & Krizz Kaliko. Additionally, I am a camera operator for Full Moon Features, where I contribute to the production of horror movies.

Korn x Adidas: A Long-Awaited Collaboration Finally Happens

Their Journey from Adidas Rejection to Adidas Collaboration

Back in 1996, Korn made a significant impact with the track “A.D.I.D.A.S.” from their album Life Is Peachy. Despite the song cleverly using the brand’s name as an acronym, Korn’s affiliation with Adidas didn’t materialize until much later. It was in 1998 when the band ultimately signed a deal with clothing company Puma, leaving Adidas behind. Nevertheless, Adidas sent some gear to the band as a gesture of support, although no official collaboration took place… until now.

The Birth of Korn x Adidas: A Leaked Document Reveals the Line

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The Perfect Harmony: Korn And Adidas Team Up To Create Iconic Fashion Statement 4

Thanks to a leaked document obtained by Complex, we now have exciting news to share. The collaboration between Korn and Adidas is finally happening, and it’s set to be an exhilarating partnership. The line, aptly named “Korn x Adidas,” will feature a range of products, including two sneakers—the Campus 00s and the Supermodified—alongside seven other pieces of clothing.

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Korn’s Adidas Campus 00s features the band’s logo on the heel. Via Adidas
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The Korn x Adidas sneakers are currently scheduled to release in October. Via Adidas

Jonathan Davis’s Frustration with Adidas Turns into a Collaboration

Korn’s vocalist, Jonathan Davis, expressed frustration in a 2021 interview with Kerrang!. He revealed that he was upset when Adidas initially rejected the band’s proposals. Moreover, he felt doubly disappointed when he saw other artists securing deals with the company while Korn was left behind.

In Davis’s words, “Their reply was, ‘Adidas is a sports company. We do sports, not music.’ I would look out into the crowd and see all these kids wearing Adidas gear at our shows, but they couldn’t do anything for us. Then you’ve got Kanye West and all these other people with their own custom shoes. What the flying fuck?!”

The Switch to Puma: A Decision Driven by Respect

As a result of the disappointment with Adidas, Korn decided to switch to Puma. The band’s choice was not a sell-out move but a matter of respect. Puma offered them the opportunity to appear in a commercial and provided financial support in exchange for wearing their products. For Korn, it was a meaningful gesture demonstrating more support than Adidas had ever offered.

The Excitement Builds: Davis’s Sneak Peek at Sick New World

Rumors have been swirling around regarding the Korn x Adidas collaboration. It’s been speculated that Jonathan Davis was wearing some of the upcoming Adidas collaboration clothing during the Sick New World event. While no official confirmation has been made, fans are eagerly awaiting the unveiling of this highly anticipated collaboration.

Korn x Adidas: A Blend of Music and Fashion

The long-awaited collaboration between Korn and Adidas is finally coming to fruition. After years of disappointment and missed opportunities, Korn’s partnership with Adidas represents a significant milestone. The merging of their unique styles will undoubtedly create a line of products that resonate with both music and fashion enthusiasts.

The Korn x Adidas line aims to capture the essence of Korn’s music while incorporating Adidas’s iconic sports brand aesthetic. With the inclusion of the Campus 00s and Supermodified sneakers, fans can expect footwear that combines comfort, style, and a touch of rock energy. Additionally, the line will feature a carefully curated selection of clothing pieces that reflect Korn’s edgy and bold image.

The collaboration between Korn and Adidas signifies the power of perseverance and the importance of staying true to oneself. It’s a testament to the enduring influence of Korn’s music and the recognition that artists from various genres can bring value to sports brands like Adidas.

As the release date approaches, fans eagerly anticipate the opportunity to rock Korn x Adidas merchandise and showcase their love for the band and the brand. The synergy between Korn’s loyal fan base and Adidas’s global reach promises to make this collaboration a resounding success.

Stay tuned for more updates as Korn x Adidas revolutionizes the intersection of music, fashion, and sports. Get ready to experience a collection that embodies the rebellious spirit of Korn while embracing the timeless appeal of Adidas. This collaboration is set to leave a lasting impression on the worlds of music and fashion alike.


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