Can “Hypnotic” Win an Oscar? A Closer Look at Robert Rodriguez’s Latest Film

Can “Hypnotic” Win an Oscar? A Closer Look at Robert Rodriguez’s Latest Film

Robert Rodriguez’s “Hypnotic” and its Oscar Potential

Robert Rodriguez is a household name in the film industry, with numerous critically acclaimed films under his belt. He recently premiered his latest film, “Hypnotic,” at the South by Southwest (SXSW) Film Festival. The film stars Ben Affleck as a detective investigating a series of mysterious thefts, and it has garnered considerable attention from audiences and critics alike. With the Oscars right around the corner, the question on everyone’s mind is: does “Hypnotic” have what it takes to win an Oscar? This article will examine the film and its potential for awards season.

Overview of “Hypnotic”

The film is a psychological thriller that follows the story of detective Frank Lombardi, played by Ben Affleck. Lombardi is tasked with investigating high-profile thefts connected to a mysterious woman named Miranda. However, as Lombardi delves deeper into the case, he realizes there may be more at play than meets the eye. The film also stars Kate Hudson, Michael Imperioli, and Michael Mando.

Early Reception at SXSW

“Hypnotic” premiered at the SXSW Film Festival in March 2023 and has already generated significant buzz. Critics have praised the film’s suspenseful plot, strong performances, and stylish cinematography. In addition, the film has been compared favorably to other psychological thrillers like “Gone Girl” and “The Girl on the Train.” Many critics have also singled out Ben Affleck’s performance as one of the film’s highlights.

Oscar Potential

While it’s still early to say for sure, it does have some potential for awards season. Psychological thrillers have historically done well at the Oscars, with films like “Silence of the Lambs” and “Black Swan” winning multiple awards. The film’s solid performances and stylish visuals could also catch Oscar voters’ attention.

If “Hypnotic” receives Oscar nominations, the most likely categories would be Best Picture, Best Director, and Best Actor. Ben Affleck’s performance has already generated considerable Oscar buzz, and it’s possible that he could receive a nomination for Best Actor. However, there is stiff competition in all of these categories, and whether it will can stand out from the crowd remains to be seen.


Overall, “Hypnotic” is a well-crafted psychological thriller that has generated considerable buzz at SXSW. While it’s still early to say for sure, the film does have some potential for awards season. If the movie does receive Oscar nominations, the most likely categories would be Best Picture, Best Director, and Best Actor. Of course, we’ll have to wait and see how the rest of the awards season plays out, but “Hypnotic” is a film to keep on your radar.

An Unforgettable Night: The SXSW Premiere of Evil Dead Rise

An Unforgettable Night: The SXSW Premiere of Evil Dead Rise

Being an ardent fan of the Evil Dead franchise, the anticipation of the premiere of Evil Dead Rise at the SXSW Film Festival had me counting down the days. When the moment finally arrived, I knew I had to share my personal and unique perspective on this adrenaline-filled, spine-chilling ride of a film. So, without further ado, let’s dive into my thrilling experience at the SXSW premiere of Evil Dead Rise.

The Atmosphere at SXSW

The electric atmosphere struck me as I entered the iconic venue. The air was thick with excitement as fans gathered to witness the next chapter of the Evil Dead saga. Conversations buzzed around me as people speculated about the plot, the characters, and the gruesome scares awaited us.
Before the screening, I had the opportunity to mingle with fellow fans, discussing our favorite moments from previous installments and expressing our hopes for the new film. The camaraderie and shared love for the franchise were genuinely infectious.

The Beginning of the Film

As the lights dimmed and the opening credits began to roll, the audience fell silent, and anticipation hung like a thick fog. It was clear from the start that director Lee Cronin had a unique vision for Evil Dead Rise, and I was eager to see how this new installment would unfold.

The Fresh Approach

The plot of Evil Dead Rise took a fresh approach, moving away from the familiar cabin-in-the-woods trope that has defined the series thus far. Setting the action in a city apartment building made the story more grounded and relevant to modern audiences, which only heightened the horror.
The urban setting allowed for a new sense of claustrophobia, as the characters found themselves trapped in a seemingly familiar environment that quickly transformed into a living nightmare. As the demonic forces closed in, I couldn’t help but feel a creeping sense of dread that stayed with me long after the film ended.

The Performances

One of the standout performances for me was that of Lily Sutherland, who played the role of Beth with impeccable grace and intensity. Her fierce determination to protect her family from the demonic forces at play made her a compelling protagonist, and I found myself rooting for her every step of the way.
The performances of Alyssa Sutherland and Gabrielle Echols were equally impressive, as they tackled their roles with an equal measure of talent and bravery. The cast truly brought their A-game, elevating the film to new heights.

Lee Cronin’s Direction

I was skeptical when I heard that Cronin would take the reins for this installment. But after experiencing his vision for Evil Dead Rise, I can confidently say that he has paid homage to the original and crafted a film that stands on its own.
Cronin’s masterful control of pacing, tension, and atmosphere was evident throughout the film, and his ability to balance horror with moments of levity and character development truly impressed me. However, the jump scares, gory special effects, and relentless tension left me gasping for breath more than once.

Sam Raimi’s Involvement

Sam Raimi, the original mastermind behind the Evil Dead franchise, appeared at the premiere and spoke about his decision to entrust Cronin with the latest chapter. Seeing Raimi’s support and belief in Cronin’s ability to do justice to the legacy was heartwarming.
Raimi’s involvement as a producer provided a seal of approval for fans of the original films. It ensured that Evil Dead Rise maintained the franchise’s spirit while allowing Cronin to explore new territory.

The Audience Reaction

As the credits rolled and the audience erupted in applause, it was clear that Evil Dead Rise had successfully won over both old and new fans. The energy in the room was electric, with viewers expressing their enthusiasm and delight at the film’s many twists and turns.
As I mingled with fellow audience members after the screening, I received a chorus of praise for the film. Many praised Cronin’s direction and the cast’s performances, while others marveled at the film’s ability to balance horror and humor. It was evident that Evil Dead Rise had struck a chord with viewers, leaving them eager to discuss the movie and relive its most memorable moments.

The Lasting Impact

The day following the premiere, I reflected on the experience and the film itself. Evil Dead Rise exceeded my expectations in many ways, delivering a thrilling, nail-biting addition to the horror genre that was respectful of its roots and daring in its approach.
My experience at the SXSW premiere of Evil Dead Rise was truly unforgettable, and the film has left a lasting impression on me. In addition, I can’t help but feel excited about the franchise’s future, as Cronin’s vision has breathed new life into the series and demonstrated that there are still new stories to be told in the world of Evil Dead.

Looking Ahead

As I eagerly await the film’s wider release, I recommend Evil Dead Rise to friends, family, and fellow horror enthusiasts. It’s a film that will satisfy long-time fans of the franchise and attract a new generation of viewers who may be unfamiliar with the series.
If you’re a fan of the Evil Dead franchise, or even if you’re new to the world of Ash Williams and his battle against demonic forces, I highly encourage you to catch Evil Dead Rise when it hits theaters. I can assure you that you won’t be disappointed.

In Conclusion

The SXSW premiere of Evil Dead Rise was an experience I would never forget. From the anticipation leading up to the event to the electric atmosphere at the screening, the entire evening, we celebrated the enduring legacy of the Evil Dead franchise.
Evil Dead Rise has proven that there is still life in this iconic series, and I eagerly anticipate what the future holds for the franchise. If you can see this film, don’t hesitate – it’s a thrilling, heart-pounding ride that will leave you breathless.

In the words of the legendary Ash Williams, “Hail to the king, baby!”

Love and Death: Elizabeth Olsen: HBO Max’s New Series Takes SXSW by Storm

Love and Death: Elizabeth Olsen: HBO Max’s New Series Takes SXSW by Storm

We are excited to share an in-depth look at HBO Max‘s latest series, Love, Death & Elizabeth Olsen, which has captivated audiences at the recent South by Southwest (SXSW) Film Festival. So get ready for a thrilling ride as we explore the show’s intriguing premise, the exceptional performance of Elizabeth Olsen, and how the series is making waves in the entertainment industry.

Table of Contents

  1. The Premise: A Tale of Love and Mystery
  2. Elizabeth Olsen: A Rising Star
  3. SXSW: A Perfect Launchpad
  4. Behind the Scenes: The Show’s Creative Team
  5. The Impact on HBO Max
  6. What’s Next for the Series?
  7. Conclusion

The Premise: A Tale of Love and Mystery

Love and Death is a captivating series that explores the complex nature of love and relationships through the eyes of its protagonist, played by the talented Elizabeth Olsen. The show delves into the mysteries surrounding the characters’ lives, keeping viewers on the edge as they unravel the secrets hidden within the narrative.

A Unique Storytelling Approach

What sets this series apart from others is its innovative storytelling technique. The show intertwines mystery, romance, and drama, creating a unique viewing experience that keeps audiences guessing and engaged.

A Diverse Cast of Characters

In addition to Elizabeth Olsen, the show boasts diverse characters bringing their own stories and perspectives. This range of characters adds depth to the narrative and encourages viewers to explore various aspects of love and relationships.

Elizabeth Olsen: A Rising Star

There’s no denying that Elizabeth Olsen is a force to be reckoned with in the entertainment industry. With her recent success in the Marvel Cinematic Universe and now Love and Death, she has proven her acting prowess time and time again.

A Stellar Performance at SXSW

Olsen’s performance in the series has garnered much praise from critics and audiences at SXSW. Her nuanced portrayal of the protagonist has resonated with viewers, making her a standout in the show.

SXSW: A Perfect Launchpad

The SXSW Film Festival has long been a platform for showcasing new and innovative works in the entertainment industry. The festival’s focus on celebrating unique storytelling made it the perfect venue for the premiere of Love and Death.

A Buzzworthy Debut

The series made quite an impact at SXSW, generating buzz among festival attendees and industry professionals. This positive reception has set the stage for the show’s release on HBO Max.

Behind the Scenes: The Show’s Creative Team

A talented creative team is the backbone of any successful series, and Love and Death is no exception. The show’s creators have crafted a compelling story that captivates audiences and keeps them returning for more.

A Visionary Director

The series is helmed by a visionary director who brings a unique perspective to the project, ensuring a visually stunning and thought-provoking experience for viewers.

The Impact on HBO Max

Adding Love and Death to HBO Max’s lineup demonstrates the streaming service’s commitment to providing diverse and high-quality content for its subscribers. In addition, the show’s success at SXSW has undoubtedly piqued the interest of viewers, which could translate into increased viewership and engagement for the platform.

Strengthening the Platform’s Reputation

As HBO Max continues to expand its offerings, the addition of critically acclaimed series like Love and Death strengthens its reputation as a go-to source for compelling and unique content. This could potentially attract new subscribers and retain current ones, further solidifying the platform’s position in the competitive streaming market.

What’s Next for the Series?

Given the positive reception at SXSW and the buzz surrounding the show, it’s clear that Love and Death has a promising future. Audiences are eagerly anticipating future episodes, and the series has the potential to become a fan favorite on HBO Max.

Possible Spinoffs and Extended Universe

With a rich and diverse cast of characters, there’s ample opportunity for the show’s creators to explore additional storylines, spinoffs, or even an extended universe. This would allow viewers to further immerse themselves in Love and Death and deepen their connection to the characters and their stories.


In conclusion, Love and Death is a captivating series that has made a strong impression at SXSW and is poised to become a hit on HBO Max. With a unique premise, an exceptional performance by Elizabeth Olsen, and a talented creative team behind the scenes, the show has all the ingredients for success. We can’t wait to see what the future holds for this intriguing series.

If You Were the Last” Review: Anthony Mackie and Zoe Chao’s Post-Apocalyptic Love Story

If You Were the Last” Review: Anthony Mackie and Zoe Chao’s Post-Apocalyptic Love Story

Post-apocalyptic scenarios have been a favorite of filmmakers for decades, but what happens when the world ends, and you find yourself alone with someone you barely know? “If You Were the Last,” directed by Kristian Mercado, explores this idea in a beautifully shot, poignant, and heartwarming film.

The Plot

The film follows the story of two strangers, played by Anthony Mackie and Zoe Chao, who find themselves alone in a world devastated by an unknown catastrophe. As they journey through the deserted city, they slowly learn to trust each other and forge a deep connection.

The Performances

Anthony Mackie and Zoe Chao both give outstanding performances as the two survivors. They manage to convey a range of emotions without dialogue, relying on their body language and facial expressions to tell the story. Mackie, in particular, stands out, playing against type as a sensitive and vulnerable man.

The Direction and Cinematography

Kristian Mercado’s direction is masterful. He manages to capture the beauty of the abandoned city while also conveying the sense of isolation and loneliness of the two main characters. The cinematography by Darius Khondji is breathtaking, with shots of the decaying city and its desolate landscapes providing a stunning backdrop for the story.

The Music

The film’s haunting soundtrack by composer Hildur Guðnadóttir adds another layer of emotion to the story. The music conveys the two characters’ loss and grief, adding to the film’s overall impact.

The Themes

“If You Were the Last” explores several themes, including trust, grief, and the power of human connection. The film also touches on what it means to be truly alone and how the presence of another person, even a stranger, can provide comfort and hope in even the bleakest of situations.

The Verdict

Overall, “If You Were the Last” is a beautiful and moving film worth watching. The performances, direction, cinematography, and music combine to create a powerful and emotional experience. It’s a testament to the power of storytelling and the resilience of the human spirit.


1. Who directed “If You Were the Last”?

The film was directed by Kristian Mercado.

2. Who stars in “If You Were the Last”?

Anthony Mackie and Zoe Chao play the two main characters.

3. What is the film about?

The film is about two strangers living alone in a world devastated by an unknown catastrophe.

4. What themes does “If You Were the Last” explore?

The film explores themes such as trust, grief, the power of human connection, and the idea of being alone.

5. Is it worth watching?

Yes, it’s a beautiful and moving film that is worth watching.


“If You Were the Last” is a powerful and emotional film that explores the themes of human connection, trust, and resilience in the face of adversity. With outstanding performances, beautiful cinematography, and a haunting soundtrack, it’s a must-watch for fans of post-apocalyptic stories.

John Wick: Chapter 4 – More Action, More Locations, More Running Time

John Wick: Chapter 4 – More Action, More Locations, More Running Time

The fourth installment of the John Wick franchise follows the same mantra as the previous ones: More. More. More. There are more action sequences, with a whopping 14 – almost four times more than the earlier films. More locations, including a global journey from Jordan to Japan to Paris to Berlin. And more running time, at 169 minutes, will keep audiences engaged until the end credits.
Director Chad Stahelski, a former martial arts expert and stunt man for star Keanu Reeves in the Matrix films, clearly knows what the audience wants and expects. So he ratchets up the action and intensity in this new film, which opens with the assumption that John Wick is dead, making it a thrilling ride from start to finish.

Here are some of the standout moments in the film:

Reeves’ command of the martial arts/gun fu/now car fu too genre is on full display in a dazzling action sequence set in a mirrored room adorned with Japanese artifacts. He battles against Donnie Yen’s character, Caine, who uses a sword and pistol against Wick’s samurai sword, guns, and AR15.
Another long set piece occurs in a Berlin nightclub where Wick faces a new foe, Killa (MMA star Scott Adkins).
In a Paris-set sequence, the antihero takes the wheel of a classic muscle car. Then, it rampages through the streets of Sacre Coeur, where Bill Skarsgard’s character, The Marquis, rules.

The big finale is a modern-day martial arts riff on the classic duel to the death, presided over by the aging man known only as the Harbinger (veteran Clancy Brown).

Reeves continues to impress in his role as Wick, a man of few words who lets his actions do the talking. The casting of two genre giants, Donnie Yen, and Hiroyuuki Sanada, takes the series to new levels. Skarsgard is excellent as a lethal villain. Rina Sawayama also makes an impressive feature debut as Shimazu’s skilled daughter and concierge of his Osaka hotel.
Scott Rogers, the lead stunt coordinator/choreographer, helps stage these spectacular set pieces, making the action sequences some of the best in recent cinema.

Although the film may be slightly bloated at times, it never slows down and remains a feast for franchise fans. With its impressive action scenes, strong performances, and thrilling storyline, John Wick: Chapter 4 is a must-see for action movie lovers.

Take advantage of this film, exclusively in theaters, including IMAX, and stay until the end of the credits for the most bang for your buck.

“Blade Runner: A Science Fiction Film That Still Holds Up Today”

“Blade Runner: A Science Fiction Film That Still Holds Up Today”

Deckard, Harrison Ford, Blade Runner, Science Fiction, Film, Replicants,
"Blade Runner: A Science Fiction Film That Still Holds Up Today" 3

The Blade Runner story is a science fiction classic with mythical imagery and a stunning plot. Directed by Ridley Scott and starring Harrison Ford. The film explores a dystopian future in which human-like replicants are used on other planets for labor. When a group of rogue replicants returns to Earth to find their creator, Ford’s character, Rick Deckard, is tasked with hunting them down. With its rich world-building, complex themes, and mesmerizing visuals. Unsurprisingly, other stories have come from it over the years. But does the original movie hold up today?

In the decades since its release, the film has been highly influential in science fiction. Set in a futuristic Los Angeles filled with neon lights. Its production design is iconic and has been imitated countless times. As well as exploring philosophical themes, the film explores the nature of humanity and what it means to be alive, making it an intriguing viewing experience.

Based on the novel “Do Androids Dream of Electric Sheep?” by Philip K. Dick, this movie is a futuristic science fiction film with special effects that are wildly ahead of its time. The plot is set in a dystopian future where artificial intelligence has advanced enough for computers to be indistinguishable from humans. It follows Rick Deckard (played by Harrison Ford) as he tries to track down a group of replicants who illegally came to Earth and plan to take over the planet in the process. Rutger Hauer supports Deckard as Roy Batty, Sean Young as Rachael, and Daryl Hannah‘s character Pris.

Dystopian Future Exploration

Science fiction films typically have a futuristic cityscape. But not all science fiction films have an incredibly well-designed urban environment, which makes this film so compelling. It’s set in a rainy and neon-lit Los Angeles of the future. This is where production design is integral to the visual style and shines. The filmmaker Ridley Scott went to great lengths to build a unique and immersive (for the times) experience for the viewer.

The Iconic Score and Its Influence on Other Films

The music in a film can significantly enhance a movie’s mood and atmosphere. The score for Blade Runner is an iconic example. The musical elements were composed by Vangelis, a Greek musician, and composer known for his electronic-synthesized music. This was a good match for Blade Runner’s moody, futuristic atmosphere. One of the score’s most iconic themes has become widely recognized. It has been imitated in other movies and media, with many tributes following suit. Several rereleases of the film have also been made available to include alternate versions of the score’s soundtrack.

Designing Iconic Productions and Building Iconic Cyberpunk World

One of the most significant differences in this science fiction film from others is its incorporation of groundbreaking special effects. It helped pave the way for future films, and that’s still visible today. The film’s special effects were made through practical effects, miniature props, and matte paintings. Out of all these components, only about 20% of the scenes were filmed on location in Los Angeles. The rest takes place on set or inside sound stages. And as a result, you get a fully realized world that has become iconic. Leaving fans drooling around the globe.

This built up a legacy that has since become iconic in science fiction. One of the most memorable elements of the film’s special effects is the design of the replicants. They’re genetically engineered androids who are nearly indistinguishable from humans. The replicants are designed to be stronger and more durable than humans, which can be seen in their unique appearances–each with its personality. Most importantly, the team behind these special effects did an excellent job creating the futuristic cityscape. It is full of intricate details and richly imagined environments. These profound yet straightforward details make Blade Runner eternally popular and influential in other science fiction.

Pop Culture Adaptations of the Film

Blade Runner was not a financial success when it debuted in 1982. Despite mixed reviews from critics, it failed to find an audience at the box office and was generally viewed as disappointing. However, the film has grown in popularity and influence since its release after becoming widely recognized as a sci-fi classic. As a result, it’s been rereleased in newer versions that feature alternate cuts and scenes, which helped bring it to new audiences. Today, Blade Runner is heralded for its groundbreaking visual effects and transformative story.

The original Blade Runner film is one of the most well-known and influential sci-fi films. It has had an incredible impact on modern culture and has even gone on to have sequels, spin-offs, and adaptations. Most recently, there was Blade Runner 2049, which premiered in 2017. The sequel to the original film is set 30 years after Rick Deckard’s retirement and follows a new blade runner. Who uncovers a secret that could change the balance of power in the world. It features an excellent cast, including Ryan Gosling as K, Harrison Ford reprising his role as Rick Deckard, and Jared Leto as Niander Wallace. Despite minor criticisms, Blade Runner 2049 received rave reviews from critics and was a major commercial success.

Humanity and Artificial Intelligence

Blade Runner is a science-fiction film exploring the themes of humanity, artificial intelligence, and the nature of existence. It has been widely studied in academic fields like philosophy and film studies because it raises questions about what makes people unique. For instance, Blade Runner’s portrayal of androids (lifelike robots) and their treatment by humans explores what it means to be alive and how to define a person’s humanity. The movie also explores the potential consequences of artificial beings capable of independent thought and action and the ethical ramifications surrounding their use and treatment. These topics have made Blade Runner rich fodder for academic study. Scholars in philosophy, literature, theology, film theory, psychology, linguistics, engineering, and computer science have written definitive texts on some aspects of the movie.

Blade Runner is a Sci-Fi masterpiece, and it has earned countless awards & accolades throughout the years. When it was released in 1982, the Academy nominated it for two awards: Best Art Direction and Best Visual Effects. This recognized how groundbreaking and iconic the production design and special effects were when they came out back in the 80s, which makes them an iconic part of Blade Runner today. It also hasn’t been left out of many “best films” lists; these lists, compiled by critics, industry professionals, and movie buffs, honor Blade Runner’s enduring popularity and influence on Sci-Fi films.

Timeless Science Fiction Classic: Blade Runner.

Deckard, Harrison Ford, Blade Runner, Science Fiction, Film, Replicants,
"Blade Runner: A Science Fiction Film That Still Holds Up Today" 4

Opening scenes are always memorable to me. They set the tone for the rest of the film and give you an idea of where it is set. Featuring towering skyscrapers and neon lights, the scene begins with a shot of a futuristic cityscape. As soon as you see Blade Runner in big, bold letters, you know you’re in for something unique. Unfortunately, it feels oppressive and despairing to watch this film.

Beginnings Are Just As Vital As Endings

Also introduced in this scene are replicants, genetically engineered androids used as slave labor on other planets. In the opening scene, you see replicants being hunted, giving you an idea of their role in this world. It effectively establishes the film’s setting and central conflict, hooking you immediately.

When Rick Deckard meets Rachael for the first time, she is unaware of her true nature and believes she is human. However, when Deckard meets Rachael, he is asked to determine if she is a replicant or not. As you can see, Rachael struggles to accept that she might not be human in this tense and emotional scene.

Profound Thinking Makes For Great Story Telling

I love how this movie introduces what defines a person’s humanity and the nature of our existence. These are deep, intellectual concepts that the film explores throughout the film. This scene does a great job of setting up why these are important and establishes the themes for the rest of the movie. It’s also a compelling scene that I always get drawn into. This is one of the most memorable moments in this part of the movie when Rick Deckard meets her for the first time.

The scene where Deckard confronts Roy Batty on the roof of the Bradbury Building is one of the most memorable and iconic scenes in Blade Runner. It is an intense and dramatic moment and marks a turning point in the film. It marks the end of Deckard’s mission to hunt down the rogue replicants. In addition, the conflict between humans and replicants is resolved, as the replicants are no longer a threat.

This is one of my favorite scenes. The cinematography and music are effective at creating a tense, emotional atmosphere. Deckard’s desperation and sadness are also palpable in the scene. I love how it ties everything together, too. It’s a decisive, heart-wrenching moment, and you can feel the intensity that this scene provokes in its viewers.

Despite being open to interpretation and leaving you with ambiguity and uncertainty, Blade Runner’s final scene always sticks with me. Even though Rachael is a replicant and Deckard is a human, it is suggested in this scene that Deckard and Rachael might have a future together. At this moment, their relationship transcends human and replicant barriers, which is a significant moment.

The final scene of Blade Runner successfully plays with your emotions and leaves you with a sense of mystery and uncertainty. You wonder what Deckard and Rachael’s future holds and if they’ll be able to overcome the challenges ahead. In this emotional moment, you can feel the sense of hope that both characters are experiencing as they leave the city together. Overall, the final scene is a tantalizing moment in the film, and it has stayed with me since I’ve seen it.

I highly recommend Blade Runner to science fiction fans or people who enjoy great storytelling and film. The film has stood the test of time since 1982 and is still just as popular now as it was when it first came out. The world-building, complex themes, and quality visuals found in Blade Runner are just as impactful and influential today as they were when the film was first released. Blade Runner is still an all-time classic, nearly 40 years after it came out. It’s a sci-fi powerhouse because of its compelling world-building, layered themes, and fantastic visuals, making it a watershed piece of pop culture.